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Once you've green-lighted an approach, we go into heavy design/development mode. This can include (depending on the size and scope of your website) navigation, creation of original graphics, logo design, page lay-outs, flash production, incorporation of special scripts such as JAVA, video or audio streaming, content development, copywriting and scrupulous editing, production art, programming and coding, and relentless cross-platform, cross browser, site usability and site functionality testing.