you've green-lighted an approach, we go into heavy design/development
mode. This can include (depending on the size and scope of
your website) navigation, creation of original graphics, logo
design, page lay-outs, flash production, incorporation of
special scripts such as JAVA, video or audio streaming, content
development, copywriting and scrupulous editing, production
art, programming and coding, and relentless cross-platform,
cross browser, site usability and site functionality testing.